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 CP +: Interview with Mr. Toshihisa Iida, Fujifilm 
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Post CP +: Interview with Mr. Toshihisa Iida, Fujifilm
Link : http://tinyurl.com/7nov5s6

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At the height of this suggestive CP + 2012, we had the opportunity to interview Mr.Toshihisa Iida, Operations Manager, Electronic Imaging Products Marketing Div, Div of Fujifilm Japan, closely linked to the X-Pro1.

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X-Trans Sensor CMOS 16 Mpx.


D SLR Magazine:
In relation to the atypical structure of the color filters of the sensor of the X-Pro1 and accordingly the Fujifilm tradition of this type of research, other than conventional Bayer pattern orthogonal (SuperCCD EXR), we place a series of questions:

What production complexity implies that new 6x6 random structure?

Mr. Toshihisa Iida:
As you know, the new sensor offers a random structure with a slight offset between pixels within cells, groups of pixels of 6 x 6. It is far more complex than traditional Bayer pattern one, but not as much as you might think.

D SLR Magazine:
Is it more complex than previous Super CCD sensors, CMOS EXR?

Mr. Toshihisa Iida:
Just a little more complex.

D SLR Magazine:
We are clear with regard to the offset between the pixels within each cell of 6 × 6 pixels, but since it never has come to display an image or representation of a surface of the sensor cell greater than this 6 x 6, the question would be: Is there also random offset between these cells?

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Mr. Toshihisa Iida:
No. 6 x 6 cells, each other, are aligned in a regular pattern.

D SLR Magazine:
Years ago (*) were among the few privileged to visit your production facility Fujifilm Microdevices, at that time where were manufactured and mounted the famous S series and Super CDD sensor, Super CDD SR. At that time the complexity of their revolutionary sensors implied a relatively high discard rate. As the X-Trans captor a qualitative leap in quality:

Could you indicate what your rate or proportion of discards in the factory?

Mr. Toshihisa Iida:
Fortunately, the new X-Trans sensor is less complex to manufacture, and technology has also evolved SR-that those sensors where each image point was a large photodiode and a smaller, and the discard rate is not greater .

D SLR Magazine:
At that time told us that this rate was 50%, that is, they had to discard half of what made ... though we know that other firms had a higher rate of up to 80% ...

Mr. Toshihisa Iida:
(With big laughs) Yeah!, Indeed! (And cites a large manufacturer still in business)

D SLR Magazine:
Continuing with issues of production, interchangeable lens models that bypass the low pass filter, such as all Sigma / Foveon, interposes a shield on which limit the impact of dust and other attacks on the sensor. We understand that through the trepidation of the sensor can resolve the problems of dust or dirt, but on issues of fragility, having no low-pass filter or layer of protection;

Would not it be more sensitive to external aggressions this new sensor X-Trans?

Mr. Toshihisa Iida:
Not at all, users can rest easy. Although it has removed the low pass filter, the glass cover the anterior surface of the sensor is ready to be subjected to any cleaning as any other sensor.

D SLR Magazine:
Having high expectations that the brand is planning for this new sensor technology more processor, another issue that intrigues us most is the similarities with the art and film field solutions. We know that the film is able to limit the occurrence of moiré, thanks to the random scattering and high number of silver halide emulsion Fujifilm field similarly proposes a pattern of color capture similar, but far fewer understand "elements" .

Are 16 million photocells filtered random chromatically, able to solve 100% of the moiré this?
What percentage or weight is responsible for resolving these issues processor?

Mr. Toshihisa Iida:
That's the key point of the Fujifilm X-Pro1! It is true that the most visible is the new sensor technology X-Trans, but without the original and extremely powerful processor, it would be impossible to extract, suitably destramada, information from the sensor. The processor is really key component of the camera.

D SLR Magazine:
Separate processors and sensors, one of the strengths of the X-Pro1 is its hybrid viewfinder, acclaimed in the X100 and can now change the magnification relative to the focal length used.

In the case of possible zoom;
How is organized the tour or focal transition in hybrid mode?

Mr. Toshihisa Iida:
I can anticipate that there is no need to talk about "possible" zoom: will zoom lenses. The best part is that the hybrid optical viewfinder display frames in soft light variation of the frame, without interruption. We are already working on such objective.

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D SLR Magazine:
(With a hand lens) The objectives appear to be very light ... almost "too" light ... construction of the kite is it in polycarbonate, or metal?

Mr. Toshihisa Iida:
(After a brief "visual query" with your partner) is metal, are made of aluminum.

D SLR Magazine:
What about the exterior finish? Do lacquer, or it is a anodized? (Like the Leica black finish)

Mr. Toshihisa Iida:
It is an aluminized, very strong (*)

D SLR Magazine:
On the objectives ... CES in the past just for the international presentation to the press from Fujifilm saw as envisaged in the future the possibility of adaptation, thanks to this short "flange distance", interesting mainly for Leica M lenses, closer to the philosophy of product .

When we see on the market that adapter? RRP guidance under what?

Mr. Toshihisa Iida:
The price we can not know, but that adapter there ...

D SLR Magazine:
This adapter, will it be made in Germany or Japan? (Our question is whether, like so many other Novoflex adapters-will, but we chose to ask "the Japanese")

Mr. Toshihisa Iida:
We'll do it ourselves (with a gentle smile)

D SLR Magazine:
Among the variables of price:

Do you believe a significant market share professional for this X-Pro1?

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Mr. Toshihisa Iida


Mr. Toshihisa Iida:
It's hard to know yet. Do not think the X-Pro1 gets totally replace current professional tools that can range from advanced SLR 35 mm setting up a medium format camera or even a movement, but if we think that the X-Pro1 could being-in more than one case-the "personal camera" in a professional, also for self-mapping projects.

D SLR Magazine:
Among the variables of final price, while not competitor's, do eventually modifies the price of the X100 in stores?

Mr. Toshihisa Iida:
Not at all: they are separate product lines, although technological points of encounter.

D SLR Magazine:
At this point, the terms are reversed, and Iida Mr.Toshihisa us a series of questions.

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Mr. Toshihisa Iida, lamano with the camera, next to San Manuel Frutos, DSLR Magazine


Mr. Toshihisa Iida:
Of the three goals now available What they think will be the favorite of users?

D SLR Magazine:
(The question punish us who are not yet clear which of the three offer "in kit" with the camera) We believe that some prefer the 35 mm f / 1.4 (approx. equivalent to 50 mm), in large part by its luminosity, and others on 18 mm f / 2 (approx. equivalent to 27 mm), representing a more focal "reporting" associated with a cutting chamber telemetry. Is a very "Leica". And we think may be more difficult to sell will be the macro 60 mm f / 2.4 (approx. equivalent to 90 mm), then users will see it more as a macro lens, special, than a short tele portrait. Might have named "macro" has not been ideal. "Close focusing tele portrait lens" had been, in our opinion, more commercial.

Mr. Toshihisa Iida:
(With great earnestness) What products are most interested them this CP + (we are already on the third day of show).

D SLR Magazine:
(We think about it, requires sincerity and seriousness) The Olympus OM-D, and new Sigma compact sensor with high resolution, and the next thing I say is not courtesy but by evidence, although we knew of our decision Contact at CES in Las Vegas, the Fujifilm X-Pro1: in the booth, the influx of visitors wishing to touch the camera is such that it has forced to mount a device to the tail, the "airport style" in the the line of people is divided into multiple parallel folds, to better articulate the space.

And the show, waiting time at these events "is money", or in this case tens of thousands of yen, and we must all continue the coverage and planned care. Appreciating the time provided and the sincerity of the answers, we separate consultation on the fly, respective agendas.


21 Feb 2012 16:35
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